Certainly Wood came to Chakra with a pretty good handle on their value, who their customers were and why they did business with them. Moreover, they understood that if they improved their ability to manage inventory & pricing controls it would result in more revenue. What they didn't have a handle on was how to emulate this understanding online.

Communication was key as Chakra listened and understood Certainly Wood's business objectives for the new website. Unlike their previous website, Certainly Wood now had full administrative control of content & image management, newsletters, promotional campaigns and inventory controls. The new approach succeeded quickly as what was previously considered unusable scrap wood veneers in inventory were aligned with an unknown and unique demand in the marketplace resulting in an untapped revenue stream. Evidence yet again that no one knows their business better than you - Chakra will build you the engine and hand over the keys - that's the Chakra Way.