Acquiring another company presents numerous challenges that involve people, logistics, accounting, technology, processes and the like. It's a challenging environment for any organization big or small, but good companies who pull it off well are like the overused duck-in-water cliché - smooth gliding above surface, paddling like mad beneath.

Solar X Eyewear was an existing Chakra web client when they acquired a holiday ornament company and wanted to harmonize the two distinctive product lines under their corporate brand. The new site married the brands together beautifully allowing loyal customers to broaden their purchasing horizons. Solar X not only enjoyed the new revenue streams but had them flowing into one ecommerce platform on the backend.