First impressions are everything, especially when creating a private brand label solution that must compete on the shelf with established store brand labels. Consumable graphic communications thrive when they are consistently manufactured in high quality, delivered more timely and for less production expense.

Chakra's client built a highly efficient, customized press production solution but had trouble accurately reproducing the process for new file preparation, color management or proofing. By reverse engineering the entire process, Chakra accurately simulated press room conditions in the proofing process and eased production workflow between multiple divisions with their Interchange Digital Asset Management solution. Eliminating the need for special colors in large-scale consumable print and streamlining the prepress workflow relieved significant production costs from the bottom line while improving inventory controls and speed to market.